Sound Publishing Display Ad Specifications

Mechanical Information

Acceptable half-tone screen is 85 line. All ads smaller than a full page must be bordered to their exact dimensions. All publications are printed web offset.

Standard Tabloid  
Full Page 9.8333" w X 12.75" h
Kitsap: Bainbridge Island Review, Bremerton Patriot, Central Kitsap Reporter, Kingston Community News, North Kitsap Herald, Port Orchard Independent,Veterans Life

King/Pierce: Auburn Reporter, Bellevue Reporter, Bonney Lake Courier-Herald, Bothell/Kenmore Reporter, Covington/Maple Valley/Black Diamond Reporter, Enumclaw Courier-Herald, Federal Way Mirror, Issaquah/Sammamish Reporter, Kent Reporter, Kirkland Reporter, Mercer Island Reporter, Redmond Reporter, Renton Reporter, Snoqualmie Valley Record, Tukwila Reporter, Vashon-Maury Island Beachcomber

San Juan & Island: Islands' Sounder, Islands' Weekly, Journal of the San Juan Islands, South Whidbey Record, Whidbey Crosswind, Whidbey Examiner, Whidbey News-Times

Whatcom: Bellingham Business Journal
1 col1.5"9 picas
2 col3.1666"19 picas
3 col4.8333"29 picas
4 col6.5"39 picas
5 col8.1666"49 picas
6 col9.8333"59 picas
Double-truck20.1666"121 picas
Skybox Sizes, Reporters (booked 2 x 2)
3 columns x 2.25"4.8333"29 picas
ALL TABLOIDS BILL at 13" for ads that measure above 11” in height. (Ad layout height is 12.75” max.)
The Daily Herald (Everett) ROP 
Full Page 10"w x 20"h
1 column1.563"
2 column3.25"
3 column4.938"
4 column 6.625"
5 column 8.313"
6 column10"
Doubletruck21"
The Daily Herald (Everett) Classified 
Full Page 10.343" w x 20"h
1 column1.078"
2 column2.236"
3 column3.394"
4 column 4.552"
5 column 5.71"
6 column6.868"
7 column8.026"
8 column9.184"
9 column10.343"
Doubletruck21"
The Daily Herald (Everett) Tabs 
Full Page 9.833"w x 10"h
1 column1.5"
2 column3.167"
3 column4.833"
4 column 6.5"
5 column 8.167"
6 column9.833"
Doubletruck20"
NOTE: The Sound Weekly Tabs column measure are identical with the exception that a full page depth is 12.75".
The Herald Business Journal (Snohomish) 
Full Page 9.833" x 12.75"
2/3 Page8.167" x 9.521"
1/2 Page V4.833" x 12.75"
1/2 Page H9.833" x 6.292"
1/4 Page SQ4.833" x 6.292"
1/4 Page H9.833" x 3.063"
1/3 Page V3.167" x 12.75"
1/6 Page V3.167" x 6.292"
1/8 Page H4.833" x 3.063"
1/12 Page3.167" x 3.063"
La Raza del Noroéste 
Full Page 9.806"w x 10"h
1 column1.861"
2 column3.847"
3 column5833"
4 column7.819"
5 column9.806"
Doubletruck20.667"
The Daily Herald (Everett) Health Magazine 
Full Page 7.125"w x 9.5625"h
2/3 Page V4.687" x 9.562"
1/2 Page H7.125" x 4.687"
1/3 Page V2.250" x 9.562"
1/3 Page SQ4.688" x 4.687"
1/8 Page V2.25" x 4.687"
Classified Display Ads 
Full Page 10.343" w x 12.75"h
1 column1.078"
2 column2.236"
3 column3.394"
4 column4.552"
5 column5.71"
6 column6.868"
7 column8.026"
8 column9.184"
Doubletruck21"
Flexi Magazine Ads (specs for 8" x 10" trim size only) 
Full Page 7.25" w x 9"h
1/2 Page V3.54" x 9"
1/2 Page H7.25" x 4.42"
1/4 Page SQ3.54" x 4.42"
1/8 Page H3.54" x 2.125"
Insert Wrap
Four pages at 9.8333" w X 10" h or two pages at 20.1666" w x 10"
Forks Forum  
Full Page 9.833" x 12.75"
1 column1.833"11 picas
2 column3.833"23 picas
3 column5.833"35 picas
4 column7.833"47 picas
5 column9.833"59 picas
Peninsula Daily News 
Full Page 10" w X 20.5" h
1 column1.5625"
2 column3.25"
3 column4.9375"
4 column6.625"
5 column8.3125"
6 column10"
Sequim Gazette  
Full Page 10.4375" w X 20.5" h
1 column1.625"9 picas 9 pts
2 column3.375"20 picas 3 pts
3 column5.125"30 picas 9 pts
4 column6.9375"41 picas 7.5 pts
5 column8.625"51 picas 9 pts
6 column10.4375"62 picas 7.5 pts
Grays Harbor County Publications 
The Daily World, North Coast News, East County News, South Beach Bulletin, The Vidette
Full Page 10" w X 20.5" h
1 column1.53"
2 column3.22"
3 column4.92"
4 column6.61"
5 column8.30"
6 column10"
Okanogan Valley Gazette-Tribune  
Full Page 11.583" w X 20.25" h
1 column1.7917"10 picas 9 points
2 column3.75"22 picas 6 points
3 column5.7083"34 picas 3 points
4 column7.6667"46 picas
5 column9.625"57 picas 9 points
6 column11.583"69 picas 6 points

Electronic Media Guide

Electronic File Transfer
FTP: ftp.soundpublishing.com
FTP Username: client
FTP Password: client
Please send email notification of upload with file name.

CD

AdSend Accounts: | WABIS • WAFWM • WAMAR • WAOHW • WABEJ • WASCK

Download FTP instructions!

Press Optimized PDF is preferred file type.

ACCEPTABLE FILES

  • PDF | Only [Press] PDF files are accepted. Adobe CS or Acrobat Distiller are the only applications that can produce a [Press] PDF file. If your file is built with a non-Adobe application, and you do not have access to Adobe Acrobat, please refer to the “Create Adobe PDF Online” service. http://createpdf.adobe.com/
  • VECTOR LINE ART EPS | (i.e. Illustrator/Freehand) all fonts must be converted to outlines (paths) and all placed art linked and embedded.
  • ADOBE INDESIGN | Export file as a [Press] PDF file.
  • QUARK XPRESS | [Press] pdf file would be accepted
  • PAGEMAKER | Files will be opened and converted to an Adobe InDesign file.

UNACCEPTABLE FILES

  • MICROSOFT PUBLISHER | CMYK mode ads cannot run as spot color
  • MICROSOFT WORD | BW scheduled ads must have all grayscale art (not rgb or cmyk) and not with built black. Please check with PDF output preview.

ARTWORK (for us to build ads)

  • PDF, JPG, TIF, EPS, PSD [attr rowspan=”5″] | Photographs: BW & Color = 180 dpi • Gloss = 300 dpi
  • Photographs – 180 ppi 85 line screen at actual size used
  • Line Art: 300 dpi black & white, no grayscale
  • Color art must be RGB or CMYK
  • NO LOW RESOLUTION WEB GRAPHICS PLEASE

TEXT (for us to build ads)

  • Text files should be saved as plain text (TXT) files. Rich text (RTF) and simple Microsoft Word files may also be accepted. Text may also be pasted into an e-mail.
  • Graphics placed into a text file cannot be used.
  • No publisher files.