Sound Publishing Display Ad Specifications

Mechanical Information

Acceptable half-tone screen is 85 line. All ads smaller than a full page must be bordered to their exact dimensions. All publications are printed web offset.

Standard Tabloid
Full Page 9.8333" w X 12.75" h
Kitsap: Bainbridge Island Review, Bremerton Patriot, Central Kitsap Reporter, Kingston Community News, North Kitsap Herald, Port Orchard Independent,Veterans Life
King/Pierce: Auburn Reporter, Bellevue Reporter, Bonney Lake Courier-Herald, Bothell/Kenmore Reporter, Covington/Maple Valley/Black Diamond Reporter, Enumclaw Courier-Herald, Federal Way Mirror, Issaquah/Sammamish Reporter, Kent Reporter, Kirkland Reporter, Mercer Island Reporter, Redmond Reporter, Renton Reporter, Snoqualmie Valley Record, Tukwila Reporter, Vashon-Maury Island Beachcomber
San Juan & Island: Islands' Sounder, Islands' Weekly, Journal of the San Juan Islands, South Whidbey Record, Whidbey Crosswind, Whidbey Examiner, Whidbey News-Times
Whatcom: Bellingham Business Journal
1 column 1.5" 9 picas
2 column 3.1666" 19 picas
3 column 4.8333" 29 picas
4 column 6.5" 39 picas
5 column 8.1666" 49 picas
6 column 9.8333" 59 picas
Double Truck 20.1666" 121 picas
Skybox Sizes, Reporters (booked 2 x 2)
3 columns x 2.25" 4.8333" 29 picas
ALL TABLOIDS BILL at 13" for ads that measure above 11” in height. (Ad layout height is 12.75” max.)
Seattle Weekly
Full Page 9.83" x 11.25"
AD SIZE COL WIDTH HEIGHT
Full page 4 9.83" 11.25"
3/4 page, vertical 3 7.33" x 11.25"
2/3 page, horizontal 4 9.83" x 7.44"
Junior page 3 7.33" x 8.40"
3/8 page, square 3 7.33" x 5.54"
1/2 page, horizontal 4 9.83" x 5.54"
1/2 page, vertical 2 4.83" x 11.25"
1/3 page, horizontal 4 9.83" x 3.64"
1/3 page, vertical 2 4.83" x 7.44"
1/4 page, rectangle 2 4.83" x 5.54"
1/4 page, vertical 1 2.33" x 11.25"
1/6 page, square 2 4.83" x 3.64"
1/6 page, vertical 1 2.33" x 7.44"
1/8 page, horizontal 2 4.83" x 2.69"
1/8 page, vertical 1 2.33" x 5.54"
1/12 page, horizontal 2 4.83" x 1.74"
1/12 page, vertical 1 2.33" x 3.64"
1/16 page 1 2.33" x 2.69"
1/24 page 1 2.33" x 1.74"

The Daily Herald (Everett) ROP
Full Page 10"w x 20"h
1 column 1.563"
2 column 3.25"
3 column 4.938"
4 column 6.625"
5 column 8.313"
6 column 10"
Doubletruck 21"
The Daily Herald (Everett) Classified
Full Page 10.343" w x 20"h
1 column 1.078"
2 column 2.236"
3 column 3.394"
4 column 4.552"
5 column 5.71"
6 column 6.868"
7 column 8.026"
8 column 9.184"
9 column 10.343"
Doubletruck 21"

The Daily Herald (Everett) Tabs
Full Page 9.833"w x 10"h
1 column 1.5"
2 column 3.167"
3 column 4.833"
4 column 6.5"
5 column 8.167"
6 column 9.833"
Doubletruck 20"
NOTE: The Sound Weekly Tabs column measure are identical with the exception that a full page depth is 12.75".

The Herald Business Journal (Snohomish)
Full Page 9.833" x 12.75"
2/3 Page 8.167" x 9.521"
1/2 Page V 4.833" x 12.75"
1/2 Page H 9.833" x 6.292"
1/4 Page SQ 4.833" x 6.292"
1/4 Page H 9.833" x 3.063"
1/3 Page V 3.167" x 12.75"
1/6 Page V 3.167" x 6.292"
1/8 Page H 4.833" x 3.063"
1/12 Page 3.167" x 3.063"
La Raza del Noroéste
Full Page 9.806"w x 10"h
1 column 1.861"
2 column 3.847"
3 column 5833"
4 column 7.819"
5 column 9.806"
Doubletruck 20.667" 

The Daily Herald (Everett) Health Magazine
Full Page 7.125"w x 9.5625"h
2/3 Page V 4.687" x 9.562"
1/2 Page H 7.125" x 4.687"
1/3 Page V 2.250" x 9.562"
1/3 Page SQ 4.688" x 4.687"
1/8 Page V 2.25" x 4.687"
Classified Display Ads
Full Page 10.343" w x 12.75"h
1 column 1.078"
2 column 2.236"
3 column 3.394"
4 column 4.552"
5 column 5.71"
6 column 6.868"
7 column 8.026"
8 column 9.184"
Doubletruck 21"

Flexi Magazine Ads (specs for 8" x 10" trim size only)
Full Page 7.25" w x 9"h
1/2 Page V 3.54" x 9"
1/2 Page H 7.25" x 4.42"
1/4 Page SQ 3.54" x 4.42"
1/8 Page H 3.54" x 2.125"
Insert Wrap
Four pages at 9.8333" w X 10" h or two pages at 20.1666" w x 10" h
Forks Forum
Full Page 9.833" x 12.75"
1 column 1.833" 11 picas
2 column 3.833" 23 picas
3 column 5.833" 35 picas
4 column 7.833" 47 picas
5 column 9.833" 59 picas
Peninsula Daily News
Full Page 10" w X 20.5" h
1 column 1.5625"
2 column 3.25"
3 column 4.9375"
4 column 6.625"
5 column 8.3125"
6 column 10"
Sequim Gazette
Full Page 10.4375" w X 20.5" h
1 column 1.625" 9 picas 9 pts
2 column 3.375" 20 picas 3 pts
3 column 5.125" 30 picas 9 pts
4 column 6.9375" 41 picas 7.5 pts
5 column 8.625" 51 picas 9 pts
6 column 10.4375" 62 picas 7.5 pts

Grays Harbor County Publications
The Daily World, North Coast News, East County News, South Beach Bulletin, The Vidette
Full Page 10" w X 20.5" h
1 column 1.53"
2 column 3.22"
3 column 4.92"
4 column 6.61"
5 column 8.30"
6 column 10"

Okanogan Valley Gazette-Tribune
Full Page 11.583" w X 20.25" h
1 column 1.7917" 10 picas 9 points
2 column 3.75" 22 picas 6 points
3 column 5.7083" 34 picas 3 points
4 column 7.6667" 46 picas
5 column 9.625" 57 picas 9 points
6 column 11.583" 69 picas 6 points

Electronic Media Guide


Electronic File Transfer
FTP: ftp.soundpublishing.com user name: client password: client
Please send email notification of upload with file name.
E-mail (under 20MB)
CD
AdSend Accounts: WABIS • WAFWM • WAMAR • WAOHW • WABEJ • WASCK

Electronic File Transfer
FTP: ftp.soundpublishing.com user name: client password: client
Please send email notification of upload with file name.
E-mail (under 20MB)
CD
AdSend Accounts: WABIS • WAFWM • WAMAR • WAOHW • WABEJ • WASCK

Download FTP instructions!

Press Optimized PDF is preferred file type.

ACCEPTABLE FILES
PDF Only [Press] PDF files are accepted. Adobe CS or Acrobat Distiller are the only applications that can produce a [Press] PDF file. If your file is built with a non-Adobe application, and you do not have access to Adobe Acrobat, please refer to the “Create Adobe PDF Online” service. http://createpdf.adobe.com/
VECTOR LINE ART EPS (i.e. Illustrator/Freehand) all fonts must be converted to outlines (paths) and all placed art linked and embedded.
ADOBE INDESIGN Export file as a [Press] PDF file.
QUARK XPRESS [Press] pdf file would be accepted
PAGEMAKER Files will be opened and converted to an Adobe InDesign file.
UNACCEPTABLE FILES
MICROSOFT PUBLISHER CMYK mode ads cannot run as spot color
MICROSOFT WORD BW scheduled ads must have all grayscale art (not rgb or cmyk) and not with built black. Please check with PDF output preview.
ARTWORK (for us to build ads)
PDF, JPG, TIF, EPS, PSD Photographs: BW & Color = 180 dpi • Gloss = 300 dpi
Photographs – 180 ppi 85 line screen at actual size used
Line Art: 300 dpi black & white, no grayscale
Color art must be RGB or CMYK
NO LOW RESOLUTION WEB GRAPHICS PLEASE
TEXT (for us to build ads)
Text files should be saved as plain text (TXT) files. Rich text (RTF) and simple Microsoft Word files may also be accepted. Text may also be pasted into an e-mail.
Graphics placed into a text file cannot be used.
No publisher files.