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Mechanical Information

Acceptable half-tone screen is 85 line. All ads smaller than a full page must be bordered to their exact dimensions. All publications are printed web offset.

Tabloid  
Full Page 9.8333" w X 12.75" h
Pierce: Tacoma Daily Index
1 col1.5"9 picas
2 col3.1666"19 picas
3 col4.8333"29 picas
4 col6.5"39 picas
5 col8.1666"49 picas
6 col9.8333"59 picas
Double-truck20.1666"121 picas
ALL TABLOIDS BILL at 13" for ads that measure above 11” in height. (Ad layout height is 12.75” max.)
Broadsheet 
Full Page 10"w x 20"h
1 column1.563"
2 column3.25"
3 column4.938"
4 column 6.625"
5 column 8.313"
6 column10"
Doubletruck21"
Classified 
Full Page 10.343" w x 20"h
1 column1.078"
2 column2.236"
3 column3.394"
4 column 4.552"
5 column 5.71"
6 column6.868"
7 column8.026"
8 column9.184"
9 column10.343"
Doubletruck21"

Electronic Media Guide

Electronic File Transfer
FTP: ftp.soundpublishing.com
FTP Username: client
FTP Password: client
Please send email notification of upload with file name.

CD

AdSend Accounts: | WABIS • WAFWM • WAMAR • WAOHW • WABEJ • WASCK

Download FTP instructions!

Press Optimized PDF is preferred file type.

ACCEPTABLE FILES

  • PDF | Only [Press] PDF files are accepted. Adobe CS or Acrobat Distiller are the only applications that can produce a [Press] PDF file. If your file is built with a non-Adobe application, and you do not have access to Adobe Acrobat, please refer to the “Create Adobe PDF Online” service. http://createpdf.adobe.com/
  • VECTOR LINE ART EPS | (i.e. Illustrator/Freehand) all fonts must be converted to outlines (paths) and all placed art linked and embedded.
  • ADOBE INDESIGN | Export file as a [Press] PDF file.
  • QUARK XPRESS | [Press] pdf file would be accepted
  • PAGEMAKER | Files will be opened and converted to an Adobe InDesign file.

UNACCEPTABLE FILES

  • MICROSOFT PUBLISHER | CMYK mode ads cannot run as spot color
  • MICROSOFT WORD | BW scheduled ads must have all grayscale art (not rgb or cmyk) and not with built black. Please check with PDF output preview.

ARTWORK (for us to build ads)

  • PDF, JPG, TIF, EPS, PSD [attr rowspan=”5″] | Photographs: BW & Color = 180 dpi • Gloss = 300 dpi
  • Photographs – 180 ppi 85 line screen at actual size used
  • Line Art: 300 dpi black & white, no grayscale
  • Color art must be RGB or CMYK
  • NO LOW RESOLUTION WEB GRAPHICS PLEASE

TEXT (for us to build ads)

  • Text files should be saved as plain text (TXT) files. Rich text (RTF) and simple Microsoft Word files may also be accepted. Text may also be pasted into an e-mail.
  • Graphics placed into a text file cannot be used.
  • No publisher files.