Mobile User Profile

Marketers, Take Note!

Marketers can optimize their mobile strategies by integrating mobile campaigns into other channels, including pairing in-app and mobile web advertising with promotions in physical retail stores, and online and print advertising.

Profiles of leading mobile users today:

Mobile User Profile:

MOBILE BOOMERS

45-64 yrs old

MOBILE MOTHERS

Women with children at home

GENERATION M

25 yrs old and younger

Comfortable with mobile ads:

61%

58%

71%

Uses mobile while shopping:

74%

77%

65%

Spends more than $50 on mobile device:

27%

30%

23%