Snohomish County

Multi-Paper b/w space pick-up discounts
2-3 papers 15% off* 7-10 papers 25% off*
4-6 papers 20% off* 11+ papers 30% off*
*Discounts not applicable between Peninsula Daily News, Sequim Gazette and Forks Forum.

Display Rates

The Daily Herald National Dollar Volume Level Herald Daily b/w Inch Rate (Gross)Herald Sunday b/w Inch Rate (Gross) 
Daily/Broadsheet
Open54.0060.00
$1,50044.2649.27
$5,50040.3244.75
$10,00039.3843.76
$30,00037.4941.68
$75,00034.6038.35
$150,00031.8535.35
$250,00030.2633.66
$300,00029.8233.16
$400,00027.9732.04
$500,00027.0330.97
Marysville Globe & Arlington Times Annual b/w Bulk Lineage Rates
Sat/Tabloid
RATE$23.45
78"19.00
175"18.05
350"17.60
600"17.35
1,200"16.90
La Raza del Noroésteb/w Frequency Display Rates
Fri/Tabloid
Open Rate$20.00
6 Insertions$18.00
13 Insertions$17.00
26 Insertions$16.00
52 Insertions$14.00
Herald Business Journal b/w Frequency Display Rates
Monthly/Tabloid
Modular sizesFull PageJunior PageHalf PageThird PageQuarter PageEighth PageTwelfth Page
12x$2,115$1,505$1,305$925$733$411$209
6x$2,433$1,780$1,520$1,050$886$493$281
3x$2,747$1,894$1,612$1,115$949$529$334
1x$2,940$2,081$1,705$1,189$1,010$609$397

Color Rates
Rates are per ad, per single publication.
Arlington Times & Marysville Globe
Full process color$395
The Daily Herald National ColorFlat Fee (Gross)
Full Process color$1,180
La Raza del Noroéste Full Process Color
Less than 5”No Charge
6”-19”$30.00
20”-29”$60.00
30”-39”$90.00
40” & Larger$120.00
Herald Business Journal Color Rates
One color plus black$150/net
Full color$300/net

Color Rates are net. All color orders are subject to availability.
 

Mechanical Information/Display Ad Specifications

Acceptable half-tone screen is 85 line. All ads smaller than a full page must be bordered to their exact dimensions. All publications are printed web offset.

Arlington Times & Marysville Globe

9.8333″ width (6 column format) x 12.75″ height. Any ad which exceeds 11 inches in height will be billed at 13 inches.
1 col 1.5″ (9 pc)
2 col 3.1666″ (19 pc)
3 col 4.8333″ (29 pc)
4 col 6.5″ (39 pc)
5 col 8.1666″ (49 pc)
6 col 9.8333″ (59 pc)

The Daily Herald

10″ width (6 column) x 19.65″ height. Any ad which exceeds 18 inches in height will be billed at 20 inches.
1 column 1.563″
2 column 3.250″
3 column 4.938″
4 column 6.625″
5 column 8.313″
6 column 10.000″

La Raza del Noroéste

9.806″ width (5 column) x 10″ depth. Any ad which exceeds 9″ inches in height will be billed at 10 inches.
1 column 1.861″
2 column 3.847″
3 column 5833″
4 column 7.819″
5 column 9.806″

The Herald Business Journal

Full Page 9.833 x 12.75″
2/3 Page 8.167 x 9.521″
1/2 Page V 4.833 x 12.75″
1/2 Page H 9.833 x 6.292″
1/4 Page SQ 4.833 x 6.292″
1/4 Page H 9.833 x 3.063″
1/3 Page V 3.167 x 12.75″
1/6 Page V 3.167 x 6.292″
1/8 Page H 4.833 x 3.063″
1/12 Page 3.167 x 3.063″


Rates are per ad, per single publication, per column inch. Click here for preprint rates.