Federal Way Mirror

Federal Way Mirror

When the Seattle Times Co. decided to cease publication of The Federal Way News in 1998, Sound Publishing saw opportunity. Ten days later, on Feb. 4, 1998, the Federal Way Mirror published its first edition, and within 13 months, the Mirror became the official newspaper of record for the city of Federal Way.

Today, the Mirror serves a community of more than 88,000. The Mirror is Federal Way’s source for news, sports, coupons, calendar happenings and community conversations — in print every Friday and online 24/7. The paper hosts political debates every election season, and honors the best businesses in town through the annual Best of Federal Way Awards. To know Federal Way, know The Mirror.

Winner of 24 industry awards in 2017!

The Federal Way Mirror won 24 awards from the Washington Newspaper Publishers Association, including nine First Place awards.

In all, Sound Publishing took home 275 WNPA awards. Ninety-four of those were 1st place, including the coveted General Excellence. Sound also scooped up nine Local Media Association awards.

At Sound, we remain dedicated to covering local stories that affect each of our communities. No other news source reports down to the neighborhood level like we do.


are female


ages 25 to 54


family households


have college degree


median household

Circulation Comparison

ZipZip NameNielsen Occupied HouseholdsFederal Way MirrorSound Publishing, Inc. CoverageSeattle Times (Sun)Seattle Times Coverage (Sun)
Total82,008 29,16736%11,18214%
98003Federal Way17,9218,59948%2,178 12%
98023Federal Way17,802 11,04662%2,185 12%
98032Kent13,688 1,0598%1,902 14%
Sources: AAM / CAC Consolidated Media Report (Q2, 2018), U.S. Census: 2016 American Community Survey (5-year), 2017 Pulse Research readership survey


As a long-time resident of the City of Federal Way, I have found that there are few publications in our community that warrant a good read other than the weekly publication of the Federal Way Mirror. Having invested a great deal of my time in the community as a volunteer, I really look forward to reading our local newspaper that highlights major activities, local arts, sports, and regional issues.  Publisher, Rudi Alcott, has created a newspaper that is interesting to read because it covers not only local news but also so many hot topics that are of local debate. The Federal Way Mirror also supports local non-profits and provides coverage for important events in the community. I LOVE our Federal Way Mirror and look forward to receiving my copy every week.  It is the Best!
Peggy LaPorte,