Federal Way Mirror

Federal Way Mirror

When the Seattle Times Co. decided to cease publication of The Federal Way News in 1998, Sound Publishing saw opportunity. Ten days later, on Feb. 4, 1998, the Federal Way Mirror published its first edition, and within 13 months, the Mirror became the official newspaper of record for the city of Federal Way.

Today, the Mirror serves a community of more than 88,000. The Mirror is Federal Way’s source for news, sports, coupons, calendar happenings and community conversations — in print every Friday and online 24/7. The paper hosts political debates every election season, and honors the best businesses in town through the annual Best of Federal Way Awards. To know Federal Way, know The Mirror.

Winner of 15 industry awards in 2015!

The Federal Way Mirror won 15 awards from the Washington Newspaper Publishers Association, including awards for multiple advertiser ads, special sections, and a coveted general excellence award.

In all, Sound Publishing took home 229 WNPA awards. Seventy-five of those were 1st place, including the coveted General Excellence. Sound also scooped up nine Local Media Association awards.

At Sound, we remain dedicated to covering local stories that affect each of our communities. No other news source reports down to the neighborhood level like we do.


are female


ages 25 to 54


family households


have college degree


median household

Circulation Comparison

Zip Zip Name Nielsen Occupied Households Federal Way Mirror Sound Publishing, Inc. Coverage Seattle Times (Sun) Seattle Times Coverage (Sun)
98001 Auburn 11,192 6,072 54% 1,489 13%
98003 Federal Way 17,921 8,599 48% 2,178  12%
98023 Federal Way 17,802  11,046 62% 2,185  12%
98032 Kent 13,688  1,059 8% 1,902  14%
98198 Seattle 13,820 1,217 9% 2,710 20%
98422 Tacoma 7,585 1,116 15% 718 10%
Misc. 58
Total 82,008  29,167 36% 11,182 14%
Sources: AAM / CAC Consolidated Media Report (Q3, 2017), U.S. Census: 2014 American Community Survey (5-year), 2017 Pulse Research readership survey


As a long-time resident of the City of Federal Way, I have found that there are few publications in our community that warrant a good read other than the weekly publication of the Federal Way Mirror. Having invested a great deal of my time in the community as a volunteer, I really look forward to reading our local newspaper that highlights major activities, local arts, sports, and regional issues.  Publisher, Rudi Alcott, has created a newspaper that is interesting to read because it covers not only local news but also so many hot topics that are of local debate. The Federal Way Mirror also supports local non-profits and provides coverage for important events in the community. I LOVE our Federal Way Mirror and look forward to receiving my copy every week.  It is the Best!
Peggy LaPorte,

Green Editions

A selection of Federal Way Mirror printed newspapers and suplemental publications. Click a cover to view detail.