North Kitsap Herald

North Kitsap Herald

The Herald was founded as the Kitsap County Herald in 1901 by Peter Iverson and his journalist wife, Josephine. Today, the Iversons’ newspaper is the North Kitsap Herald, and it’s just as indispensable a source of news and information for Poulsbo and the communities of North Kitsap as it was in its founders’ day. Now published each Friday, the Herald has a circulation of 12,700. The Herald also publishes, as well as special sections on various topics of local interest. The Herald is consistently honored for reporting, photography and page design, and its mission remains unchanged since 1901: To empower our readers and be a catalyst for change in the communities we serve.

Winner of 5 industry awards in 2014!

The North Kitsap Herald won 5 awards from the Washington Newspaper Publishers Association (WNPA), including Best Comprehensive Coverage, Best Short General Feature Story, Best Feature Page Design, and Special Events/Festivals Special Section!

In all, Sound Publishing took home 217 WNPA awards. Sixty-nine of those were 1st place, including the coveted General Excellence!


are female


median age


family households


have college


median household

Source: U.S. Census: 2013 American Community Survey (5-year)


Circulation Comparison

Zip Zip Name Nielsen 2013 Occupied Households North Kitsap Herald Sound Publishing, Inc. Coverage Kitsap Sun 2013 AAM Audit (Sun) Kitsap Sun Coverage 2013 AAM Audit (Sun)
98340 Hansville 1,143 561 49.1% 192 16.8%
98342 Indianola 738 288 39.0% 61 8.3%
98345 Keyport 205 120 58.5% 31 15.1%
98346 Kingston 4,052 2,124 52.4% 551 13.6%
98370 Poulsbo 11,894 8,208 69.0% 2,119 17.8%
98392 Suquamish 1,338 891 66.6% 144 10.8%
Mail 31
Total 19,370 12,223 63.1% 3,098 16.0%
Sources: Kitsap Sun 2013 AAM Audit, Sound Publishing 2015

Sound Publishing clearly values vibrant communities. Their focus on local stories that matter to the people who live here keeps readers informed about who we are, what we do and how with help, people can recover from mental illness. Plus Sound Publishing’s long time sponsorship of our annual charity event, the KMHS Golf Classic, is terrific.
We appreciate Sound Publishing’s commitment to partnering with us for the benefit of people living in our community.”
Joe Roszak
Kitsap Mental Health Services, Executive Director

Green Editions

A selection of North Kitsap Herald printed newspapers and suplemental publications. Click a cover to view detail.