North Kitsap Herald

North Kitsap Herald

The Herald was founded as the Kitsap County Herald in 1901 by Peter Iverson and his journalist wife, Josephine. Today, the Iversons’ newspaper is the North Kitsap Herald, and it’s just as indispensable a source of news and information for Poulsbo and the communities of North Kitsap as it was in its founders’ day. Now published each Friday, the Herald has a circulation of 12,700. The Herald also publishes, as well as special sections on various topics of local interest. The Herald is consistently honored for reporting, photography and page design, and its mission remains unchanged since 1901: To empower our readers and be a catalyst for change in the communities we serve.

Winner of 20 industry awards in 2017!

The North Kitsap Herald received 20 awards from the Washington Newspaper Publishers Assocation and Local Media Association, including 8 awards for First Place.

In all, Sound Publishing took home 275 WNPA awards. Ninety-four of those were 1st place, including the coveted General Excellence. Sound also scooped up nine Local Media Association awards. At Sound, we remain dedicated to covering local stories that affect each of our communities. No other news source reports down to the neighborhood level like we do.


are female


ages 24 to 54 years


family households


have college


median household

Source: U.S. Census: 2016 American Community Survey (5-year)


Circulation Comparison

ZipZip NameNielsen Occupied HouseholdsNorth Kitsap HeraldSound Publishing, Inc. CoverageKitsap Sun (Sun)Kitsap Sun Coverage (Sun)
Total19,53411,32158%2,867 15%
98340Hansville1,160 48442%171 15%
98342Indianola731 28839% 
98345Keyport232 12052% 
98346Kingston4,074 1,93548%760 19%
98370Poulsbo11,960 7,67464%1,583 13%
98392Suquamish1,37776255%353 26%
Sources: AAM / CAC Consolidated Media Report (Q2, 2018),  U.S. Census: 2016 American Community Survey (5-year), 2017 Pulse Research readership survey

Sound Publishing clearly values vibrant communities. Their focus on local stories that matter to the people who live here keeps readers informed about who we are, what we do and how with help, people can recover from mental illness. Plus Sound Publishing’s long time sponsorship of our annual charity event, the KMHS Golf Classic, is terrific.
We appreciate Sound Publishing’s commitment to partnering with us for the benefit of people living in our community.”
Joe Roszak
Kitsap Mental Health Services, Executive Director