North Kitsap Herald

North Kitsap Herald

The Herald was founded as the Kitsap County Herald in 1901 by Peter Iverson and his journalist wife, Josephine. Today, the Iversons’ newspaper is the North Kitsap Herald, and it’s just as indispensable a source of news and information for Poulsbo and the communities of North Kitsap as it was in its founders’ day. Now published each Friday, the Herald has a circulation of 12,700. The Herald also publishes, as well as special sections on various topics of local interest. The Herald is consistently honored for reporting, photography and page design, and its mission remains unchanged since 1901: To empower our readers and be a catalyst for change in the communities we serve.

Winner of 11 industry awards in 2013!

The winners of the 2013 WNPA (Washington Newspaper Publishers Association) were announced and the North Kitsap Herald was honored with 11 awards. Sound Publishing, Inc. secured 215 awards. 73 of those were 1st place, including the coveted General Excellence!

The Daily Herald (Everett) earned three C.B. Blethen Memorial Awards at the Pacific Northwest Newspaper Association convention.

Nationally, Sound was recognized by LMA (Local Media Association) with seventeen awards. Receiving first place awards for Advertising and Promotional Material, Best Business Publication, Best Single Ad and Best Homes Publication.

Circulation Comparison

Zip Zip Name Nielsen 2011 Estimated Households North Kitsap Herald Weekly Coverage Seattle Times (Sunday) Seattle Times Coverage (Sunday) Kitsap Sun (Sunday) Kitsap Sun (Sunday)
98340 Hansville 1,032 608 58.9% 308 29.8% 250 24.2%
98342 Indianola 771 281 36.4% 171 22.20% 85 11%
98345 Keyport 379 130 34.3% - - 35 9.2%
98346 Kingston 3,599 2,330 64.7% 942 26.20% 704 19.6%
98370 Poulsbo 11,092 8,288 74.7% 1,523 13.7% 2,814 25.4%
98392 Suquamish 1,109 875 78.9% 223 20.1% 140 12.6%
Insert Total 17,982 12,512 69.6% 3,167 17.6% 4,028 22.4%
Mail 28
Total Circulation 17,982 12,540 69.70% 3,167 17.60% 4,028 22.40%
Sources: Seattle Times 2011 ABC Audit (Sunday), Kitsap Sun 2011 ABC Audit, Sound Publishing Circulation by Zip Code April 2012.







income $50,000+


own single
family home 


with children 

Sound Publishing clearly values vibrant communities. Their focus on local stories that matter to the people who live here keeps readers informed about who we are, what we do and how with help, people can recover from mental illness. Plus Sound Publishing’s long time sponsorship of our annual charity event, the KMHS Golf Classic, is terrific.
We appreciate Sound Publishing’s commitment to partnering with us for the benefit of people living in our community.”
Joe Roszak
Kitsap Mental Health Services, Executive Director

Green Editions

A selection of North Kitsap Herald printed newspapers and suplemental publications. Click a cover to view detail.