North Kitsap Herald

North Kitsap Herald

The Herald was founded as the Kitsap County Herald in 1901 by Peter Iverson and his journalist wife, Josephine. Today, the Iversons’ newspaper is the North Kitsap Herald, and it’s just as indispensable a source of news and information for Poulsbo and the communities of North Kitsap as it was in its founders’ day. Now published each Friday, the Herald has a circulation of 12,700. The Herald also publishes, as well as special sections on various topics of local interest. The Herald is consistently honored for reporting, photography and page design, and its mission remains unchanged since 1901: To empower our readers and be a catalyst for change in the communities we serve.

Winner of 13 industry awards in 2015!

The North Kitsap Herald received 13 awards from the Washington Newspaper Publishers Assocation and Local Media Association, including awards for best business special section and best general feature story.

In all, Sound Publishing took home 229 WNPA awards. Seventy-five of those were 1st place, including the coveted General Excellence. Sound also scooped up nine Local Media Association awards. At Sound, we remain dedicated to covering local stories that affect each of our communities. No other news source reports down to the neighborhood level like we do.


are female


ages 24 to 54 years


family households


have college


median household

Source: U.S. Census: 2014 American Community Survey (5-year)


Circulation Comparison

Zip Zip Name Nielsen Occupied Households North Kitsap Herald Sound Publishing, Inc. Coverage Kitsap Sun (Sun) Kitsap Sun Coverage (Sun)
98340 Hansville 1,160  484 42% 171  15%
98342 Indianola 731  288 39%
98345 Keyport 232  120 52%
98346 Kingston 4,074  1,935 48% 760  19%
98370 Poulsbo 11,960  7,674 64% 1,583  13%
98392 Suquamish 1,377 762 55% 353  26%
Misc. 58
Total 19,534 11,321 58% 2,867  15%
Sources: AAM / CAC Consolidated Media Report (Q3, 2017),  U.S. Census: 2014 American Community Survey (5-year), 2017 Pulse Research readership survey

Sound Publishing clearly values vibrant communities. Their focus on local stories that matter to the people who live here keeps readers informed about who we are, what we do and how with help, people can recover from mental illness. Plus Sound Publishing’s long time sponsorship of our annual charity event, the KMHS Golf Classic, is terrific.
We appreciate Sound Publishing’s commitment to partnering with us for the benefit of people living in our community.”
Joe Roszak
Kitsap Mental Health Services, Executive Director

Green Editions

A selection of North Kitsap Herald printed newspapers and suplemental publications. Click a cover to view detail.