North Kitsap Herald

North Kitsap Herald

The Herald was founded as the Kitsap County Herald in 1901 by Peter Iverson and his journalist wife, Josephine. Today, the Iversons’ newspaper is the North Kitsap Herald, and it’s just as indispensable a source of news and information for Poulsbo and the communities of North Kitsap as it was in its founders’ day. Now published each Friday, the Herald has a circulation of 12,700. The Herald also publishes, as well as special sections on various topics of local interest. The Herald is consistently honored for reporting, photography and page design, and its mission remains unchanged since 1901: To empower our readers and be a catalyst for change in the communities we serve.

Winner of 13 industry awards in 2015!

The North Kitsap Herald received 13 awards from the Washington Newspaper Publishers Assocation and Local Media Association, including awards for best business special section and best general feature story.

In all, Sound Publishing took home 229 WNPA awards. Seventy-five of those were 1st place, including the coveted General Excellence. Sound also scooped up nine Local Media Association awards. At Sound, we remain dedicated to covering local stories that affect each of our communities. No other news source reports down to the neighborhood level like we do.


are female


median age


family households


have college


median household

Source: U.S. Census: 2014 American Community Survey (5-year)


Circulation Comparison

Zip Zip Name Nielsen Occupied Households North Kitsap Herald Sound Publishing, Inc. Coverage Kitsap Sun (Sun) Kitsap Sun Coverage (Sun)
98340 Hansville 1,115 571 51% 174 15.6%
98342 Indianola 738 288 39% 68 9.2%
98345 Keyport 235 120 51% 34 14.5%
98346 Kingston 4,077 2,038 50% 597 14.6%
98370 Poulsbo 11,860 7,937 67% 2,288 19.3%
98392 Suquamish 1,351 861 64% 149 11%
Misc. 28
Total 19,376 11,843 61% 3,310 17%
Sources: CAC Consolidated Media Report (Q 1, 2016), Kitsap Sun 2015 AAM Audit (Sunday), U.S. Census: 2014 American Community Survey (5-year), 2014 Pulse Research readership survey

Sound Publishing clearly values vibrant communities. Their focus on local stories that matter to the people who live here keeps readers informed about who we are, what we do and how with help, people can recover from mental illness. Plus Sound Publishing’s long time sponsorship of our annual charity event, the KMHS Golf Classic, is terrific.
We appreciate Sound Publishing’s commitment to partnering with us for the benefit of people living in our community.”
Joe Roszak
Kitsap Mental Health Services, Executive Director

Green Editions

A selection of North Kitsap Herald printed newspapers and suplemental publications. Click a cover to view detail.